Symbolic penetration



Lake Ohrid/Mecedonia & Tirana/Albania

Tirana is the only European capital which does not have a McDonald’s or any other western fast-food outlet. Albania has it’s very own “Kolonat” fast-food chain with plagiarised logo and food-boxes. There are  “Skanderburgers”  on the menu, which are named after the national hero Skanderberg.



bank1“In July 2009 the British financial magazine Euromoney awarded Raiffeisen Zentralbank Österreich AG (RZB) together with its CEE subsidiary Raiffeisen International Bank-Holding AG as the “Best Bank in Central and Eastern Europe” (CEE), marking the fifth year in a row that Raiffeisen has won the publication’s prestigious regional award.”


“Since its founding in 2001, Raiffeisen banka a.d. has always won Euromoney’s “Best Bank in Serbia” award – this year, for the eighth time. With a balance sheet total of €2.9 bn at the end of 2008, Raiffeisen banka is the third-largest bank in Serbia.”  (



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